TikTok has introduced a brand new partnership with Common Music Group (UMG), providing its customers extra choices to make use of licensed music for his or her content material shared on the massively well-liked brief video platform. The announcement comes after the brief video app signed a licensing cope with Sony Music Leisure (SME) final November.
The brand new settlement will see TikTok ship “equitable compensation” for Common’s music and different supplies which can be utilized by TikTok’s personal video creators, based on an organization assertion on Tuesday. UMG’s roster of artists contains Kanye West, Rihanna and Taylor Swift. As a part of the settlement, TikTok’s video creators may also have the ability to incorporate clips from UMG’s full catalog of music into their movies, based on the assertion.
“We’re excited to enter this new period with UMG … to proceed supporting artists and songwriters by working collectively to assist attain music followers on TikTok,” mentioned Ole Obermann, world head of music for TikTok.
In recent times, TikTok has grown into a preferred on-line group that musicians can use to deepen engagement with music followers and construct careers. The ByteDance-owned app’s giant consumer base has additionally made it potential for beforehand lesser-known artists to rise to stardom in a single day when their songs blow up on the TikTok platform.
TikTok, whose destiny within the U.S. continues to be filled with uncertainties attributable to ongoing U.S.-China tensions, has been exploring methods to succeed in extra customers. The app is reportedly planning to roll out a number of new options for its deliberate enlargement into U.S. e-commerce, together with a device that may enable its hottest customers to share hyperlinks to merchandise and mechanically earn commissions on gross sales.
– This text initially appeared on Caixin International.