Nothing, based by former OnePlus co-founder Carl Pei, on Tuesday shared a glimpse of the corporate’s first upcoming product, Idea 1.
The corporate teased the design of its upcoming TWS wi-fi earbuds and shared its design rules.
From the teaser, Idea 1 seems to be clear wi-fi earbuds. The gadget appears to have a a small stem with the corporate’s branding on it seen type contained in the clear physique.
“That is Idea 1, a primary expression of our design rules, beginning with transparency that embodies our dedication in the direction of bringing expertise nearer to folks,” mentioned Pei.
The corporate additional shares its three main design principles- weightless, easy and timeless.
Pei talked about that the corporate’s upcoming merchandise will likely be minimalistic, light-weight and futuristic in design.
“We distil expertise to the necessities, embracing uncooked tech, the place each gram and each byte dwell with goal. We peel off every little thing superficial, like pointless branding on the floor, to focus solely on what provides true worth to the consumer expertise,” mentioned Pei.
“We try to make issues easier for the consumer. We wish each product interplay, from selecting it as much as turning it on, to be intuitive, apparent, and pure,” he mentioned.
Pei additional shared that the designs which are the interesting to the model are ones that “include shapes that look pure and heat, but don’t simply really feel outdated,” including that Idea 1 takes inspiration from a “grandmother’s tobacco pipe.”
He mentioned, “These are the rules which have guided our product design over the previous a number of months.” He confirmed that its first lineup of merchandise will likely be launched this summer season. The precise specifics of the merchandise are but to be revealed.
The corporate final month introduced on board Teenage Engineering as a founding companion of the corporate.
Teenage Engineering is a Stockholm-based firm recognized for making audio tools. The corporate has been creating merchandise for sound, music, and design lovers for over a decade.