He will work towards enhancing the company’s overall capabilities in data analytics across all aspects of decision making.
In this newly created role, Thomas will report into Nitin Mittal, President – Technology & Data at ZEE and will be based out of the technology and innovation centre in Bengaluru.
Thomas comes with over 30 years of experience across marketing, sales and business and has worked across FMCG and sports sectors.
Prior to ZEE, he was strategic advisor, and investor for a retail-tech start-up. Earlier, he was also associated with Diageo for 13 years, during which he also headed Royal Challengers Bangalore (RCB), the Bengaluru franchise of the Indian Premier League, as chairman.
He has also worked at Hindustan Unilever for over 16 years, where he was category head of beverages business.
ZEE said that digital transformation has been a key focus area for the company, and it is committed towards building robust and innovative capabilities that redefine the entertainment experience for viewers across formats and screens.
“Amrit’s appointment is in line with this approach, aiming to build out the central data and analytics function, democratising information and through that, sharply improving the company’s capability to anticipate, understand and meet the needs of its consumers and customers, thereby creating repeatable, insight-led revenue models,” ZEE said in a statement.
Thomas has completed his post graduate certification in Artificial Intelligence from the University of Bath – UK and is an alumnus of the Indian Institute of Management, Bangalore and Indian Institute of Technology, Madras.