TAIPEI (The China Publish) — Amid the coronavirus outbreak, Taiwan has succeeded in containing the virus’s unfold regardless that the journey and hospitality sectors are severely affected.
Below the circumstances, native bakery chain Yannick — recognized for its best-selling truffles swiss rolls — introduced that they’d payout as much as six months of year-end bonus to workers.
Because the hospitality business struggles amid the outbreak, Yannick’s gross sales reached 1.7 million rolls in 2020, breaking its personal gross sales data since its institution in 2002.
Requested in regards to the new milestone, Yannick chairman Wu Tsung-en (吳宗恩) mentioned with a smile: “The achievement is the results of the efforts of all colleagues.”
In 2013, Yannick grew to become well-known for launching collective offers for its swiss rolls.
In recent times, the corporate, which operates 20 shops nationwide, has efficiently built-in on-line and brick-and-mortar shops.
With its e-commerce platform, Yannick’s on-line gross sales jumped by 20 p.c by the primary half of final yr regardless of the pandemic.
In the meantime, the corporate continued to open bodily shops within the final quarter of 2020, concentrating on mixed-use areas with residential and industrial buildings equivalent to Xinzhuang and Shipai.
As well as, it cooperated with 4 main comfort shops for pre-order and group shopping for.
Going from on-line to the bodily retailer was the important thing to success within the face of the pandemic.
Earlier, Yannick introduced that it could additionally give attention to brick-and-mortar shops enlargement in 2021, with three extra shops anticipated to open.
Talking of the change in advertising technique, Wu defined that the impression on home demand just isn’t as critical as in different international locations because the pandemic is underneath management in Taiwan.
“The latest document excessive of Taiwan shares has pushed home consumption,” he mentioned, including that he’s optimistic about bodily shops’ future.
In addition to, community-based shops would carry out higher than in earlier years as a result of elevated demand for takeaways, Wu mentioned.
One other advertising technique is to launch crossover campaigns with influencers. The swiss rolls’ packaging is in step with the festive season or co-branded with well-known Youtubers to provide customers a recent feeling.
Wu believes {that a} product’s life doesn’t rely on the product itself, however on how it’s managed and advertising.
Wu mentioned: “I consider that the gross sales of swiss rolls will nonetheless be pretty much as good in 10 or 20 years.”
