18-Nov-2021 Intellasia |
The Saigon Times |
As a tech-based company with a far-reaching ecosystem, mobile on-demand service platform, Gojek is in a good position to connect various stakeholders in society, including driver-partners, consumers and restaurants and eateries. With its community-oriented spirit, the company has been continuously rolling out social impact initiatives to promote growth for everyone. Creating positive social impact is the foundation of its business operations, so Gojek is consistently looking at ways to support its ecosystem in Vietnam, especially those who are vulnerable or severely impacted by the COVID-19 pandemic.
Easing driver-partners’ lives
Amidst the escalating COVID-19 situation, vaccinations became one of critical requirements for people to be able to work and live safely. To ensure that its driver partners could continue to serve the community safely, Gojek worked closely with the authorities to ensure that driver partners had access to vaccinations. On August 30, over 200 Gojek driver partners received their vaccinations, making them one of the first few groups of drivers in Hanoi to get vaccinated. In total, thousands of Gojek’s driver-partners in HCM City and Hanoi were listed and registered for vaccinations by Gojek, ensuring they could get vaccinated and continue working safely.
In addition, also in August, Gojek rolled out a relief package worth VND 4.15 billion for its driver-partners in Vietnam to help them cope with the pandemic. This was the first and largest cash assistance programme in the local ride-hailing service market during the pandemic, and was aimed at supplementing the income of Gojek’s driver-partners amid the lockdown in Vietnam.
“The livelihoods of our driver-partners depend very much on their mobility on the streets. The heightened impact of the pandemic, with both Hanoi and HCM City under a strict lockdown at that point in time, meant that many of them were finding it more difficult to make ends meet. The cash support was aimed at making our driver partners’ life easier and supporting them and their families through one of the most challenging periods,” said Duc Phung, general manager of Gojek Vietnam.
To help as many driver-partners as possible to be on the roads after social distancing measures were eased in HCM City in September, Gojek distributed rapid test kits to tens of thousands of its driver-partners at 36 locations, which also helped to ensure that there were no large gatherings at COVID-19 testing sites, saving the driver-partners a lot of time, which in turn enabled them to fulfil more orders in a day.
Gojek is continuing to give its driver-partners free COVID-19 testing to help them ease costs and create optimal conditions for them to offer delivery services to local residents.
Providing support for eateries and restaurants
Amid the escalating pandemic situation, Gojek quickly implemented the second phase of the “So no one is left behind” initiative in May, in collaboration with the HCM City Women’s Cultural House and CafeTek, a production of HCM City Television (HTV).
Through the initiative, Gojek provides vocational training to family members of Gojek driver partners and helps them to set up a digital business. The project’s aim is to create new income-earning opportunities for more people, improve their livelihoods and reduce barriers to socio-economic growth. Training courses focused on basic entrepreneurial skills for food and beverage businesses.
After completing the training series, participants could choose to start their own online food and beverage business on Gojek’s GoFood platform with the firm’s support. This includeds assistance with the onboarding process and marketing campaigns, enabling them to tap into the millions of consumers transacting on Gojek, as well as a sponsorship of VND 2 million to purchase basic restaurant supplies.
Category: Business, Vietnam
Article source: https://www.intellasia.net/when-a-tech-based-firm-reaches-out-to-society-984723