(China Every day) Valentino Magnificence, the posh cosmetics model licensed by L’Oreal Group, has formally launched its full vary of merchandise in China by teaming up with Tmall, the nation’s main e-commerce web site.
The Tmall flagship retailer that opened on Thursday permits Chinese language clients to make purchases straight through the web portal, following the model’s debut in China throughout final yr’s China Worldwide Import Expo in November.
“We have sensed the infinite expectations from the general public in the direction of Valentino Magnificence since its debut on the CIIE,” Laurence Ma, L’Oreal China vice-president and common supervisor of the Luxe Division, mentioned throughout a ceremony in Shanghai.
“Selecting China as our premier market to launch full-line merchandise in Asia demonstrates the model’s limitless confidence and a spotlight to the China market.”
The portfolio launched this time consists of 182 merchandise from 16 product traces, corresponding to basis, fragrance, lipsticks and eyeliners. The style powerhouse tapped into Tmall’s new-product advertising answer, HeyBox, which characterizes customized new product suggestions.
Supply: By He Wei in Shanghai | chinadaily.com.cn | Up to date: 2021-07-16 16:19