Chinese language quick video firm Kuaishou has gained the broadcasting rights to the following two Olympic Video games because the TikTok rival hits a milestone in its person numbers.
On Wednesday, Kuaishou introduced a cope with China Media Group, the dad or mum of the nation’s largest state broadcaster China Central Tv (CCTV), to broadcast the Tokyo 2020 Olympics, which have been postponed till July this yr because of the Covid-19 pandemic, in addition to the Beijing 2022 Winter Olympics, which can be held in February, in response to an announcement.
The deal comes as Kuaishou doubles down on efforts to increase outdoors of China to raised compete with archival TikTok, which has maintained its crown because the world’s most downloaded nongame app for the previous yr regardless of a rising backlash in a few of its worldwide markets.
At a press convention saying the Olympics deal, Kuaishou CEO Su Hua stated that the quick video platform has developed into a web-based group for sports activities followers. The corporate, which went public in Hong Kong in February, is now house to just about 50,000 sports activities content material creators and over 150 million customers with robust curiosity in soccer, basketball, boxing, racing and excessive sports activities, in response to Su.
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– This text initially appeared on Caixin International.