Source: Instacart had ad revenue of about $740M in 2022, up 30% from 2021; nearly 30% of Instacart's 2022 revenue came from selling ads (Cory Weinberg/The Information)

Cory Weinberg / The Information:

Source: Instacart had ad revenue of about $740M in 2022, up 30% from 2021; nearly 30% of Instacart’s 2022 revenue came from selling ads  —  Instacart has become an advertising powerhouse.  —  The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter.