‘Record 32 million viewers watched IPL final match on the JioCinema app’

Setting a new streaming record in India and globally, the Indian Premier League (IPL) final between Chennai Super Kings (CSK) and Gujarat Titans (GT) had 32 million peak concurrent users on Viacom18’s JioCinema app. This is the first time a cricket match has breached the 30 million peak concurrency mark in the country. The data has been provided by Viacom18, the official digital streaming partner of the IPL.

The concurrent viewership in the final match, which was won by CSK by five wickets under the Duckworth/Lewis method, has broken the earlier peak concurrency record of 25.7 million viewers for the second qualifier between GT and Mumbai Indians (MI).

Prior to that, the semi-final match between India and New Zealand during the 2019 ICC Cricket World Cup had the record of having a peak concurrency of 25.3 million viewers on Disney+ Hotstar. Viacom18 said that the total video views for the IPL till the second qualifier has crossed the 16 billion mark. Earlier, the company stated that the average time spent per viewer per match is in excess of 60 minutes.

The official IPL streamer had roped in 26 sponsors and over 800 advertisers for the IPL. It had set an overambitious target of mopping up ₹3700 crore in ad revenue from the tournament. Having paid ₹23,758 crore for the digital rights to the property, Viacom18 was expecting 550 million viewers to watch the tournament on JioCinema.