The deal consists of day by day content material choices together with Hardwood Classics, Marquee Matchups, NBA championship movies, NBA TV specials and public service bulletins.
“DD Sports activities has a singular place in India as the one vacation spot on tv for sports activities improvement,” mentioned Mayank Agarwal, Director Basic, Doordarshan. “We have now been within the technique of reinvigorating the content material of DD Sports activities, and NBA programming provides to the number of choices within the sports activities cluster. We intention to create quick access for followers in India and educate them additional about one of many world’s hottest sports activities.”
“Prasar Bharati shares our imaginative and prescient of rising the NBA’s fanbase in India and offering a variety of content material to our followers nationwide,” mentioned Sunny Malik, Head of International Content material and Media Distribution, NBA India.
The NBA is constructed round 4 skilled sports activities leagues – the Nationwide Basketball Affiliation, the Ladies’s Nationwide Basketball Affiliation, the NBA G League and the NBA 2K League.