Style e-tailer Myntra is altering its brand following a grievance by a Mumbai-based activist who alleged that the model’s signage was offensive in direction of girls.
When contacted, Myntra confirmed the event.
The brand is being modified throughout Myntra’s web site, app and packaging materials.
The grievance had been lodged final month with the cyber cell in Mumbai by Avesta Basis’s Naaz Patel.
Chatting with PTI, Rashmi Karandikar, Deputy Commissioner of Police (Cyber Crime) stated a complainant had approached the cyber crime police station within the matter.
“We known as a gathering with Myntra following the grievance, they (Myntra) got here and agreed to alter the brand. They’ve despatched an e-mail as effectively on the identical,” she stated.
In a tweet, Avesta Basis stated: “Congratulations to our founder. She did it what apparently appeared unimaginable. Thanks everybody to your assist. We’re overwhelmed by the response. Kudos to @myntra for addressing the considerations and respecting the emotions of hundreds of thousands of ladies”.
Nonetheless, the matter has drawn a combined response from netizens. Whereas some have welcomed the corporate’s resolution to alter the brand, many stated such calls for for brand adjustments appeared whimsical.
Flipkart group firm Myntra is without doubt one of the largest style e-retailers within the nation. Throughout its ‘Finish of Cause Sale’ final month, it bought 11 million gadgets whereas catering to greater than 5 million orders.