Sahil Trehan, former vice chairman of AutumnGrey (Gray group), has began his entrepreneurial journey with RazorLabs, a advertising know-how firm as chief govt officer. Trehan co-founded RazorLabs with Shubhankar Nath – CEO and founding father of Razorpod, a full service digital advertising company. “With the martech and shopper tech heating up additional, I’ve been prepared to enter this area, to allow advertising and gross sales to be much more efficient and environment friendly, for companies throughout sizes and segments,” Trehan mentioned.
RazorLabs will probably be centered on advertising and gross sales transformation, through a variety of good options constructed to dovetail with present processes, serving to in disruption, development and evolution of the features. As well as, the corporate will even present information pushed options aimed toward stronger returns on advertising funding and better measurability.
“The core thought of RazorLabs is at all times going to be offering scalable options with information on the centre, additional, powered by know-how to make them localised, and customised to wants. The imaginative and prescient is to have a large product portfolio throughout martech and shopper tech with a mixture of each residence grown and international partnerships,” Trehan acknowledged additional. At AutumnGrey, Trehan was main technique and rising know-how and has created work for shoppers akin to PepsiCo, Reckitt Benckiser, HP, P&G China, OPPO, Dabur and Microsoft, amongst others.
“As an entrepreneur, I’ve at all times been centered on leveraging the limitless potentialities of layering know-how with inventive and information choices. With RazorLabs, the intent is to leverage this amalgamation to drive stronger experiences throughout the shopper journey and incremental worth to the marketer,” Nath added on the launch of the startup.
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