(THR) Endeavor has named a brand new chief for its China subsidiary.
Veteran Chinese language media and leisure government Sum Huang joined the agency on Wednesday as CEO of Endeavor China.
Huang most lately was co-founder and accomplice of XG Leisure, a Shanghai-based content material supplier for regional streaming platforms. The corporate, which raised capital from Alibaba and different native enterprise companies, additionally underwrote and produced stay live shows for main native artists and established a branded content material group that fashioned a TikTok-based, multi-channel media enterprise.
“Sum’s entrepreneurial background and deep understanding of media will assist us improve the robust providing we’ve constructed throughout leisure, sports activities and trend in China and APAC extra broadly,” mentioned Mark Shapiro, president of Endeavor. “On this subsequent section of our progress, Sum will guarantee we proceed delivering distinctive local-market experience for our purchasers and companions whereas increasing our footprint throughout the area.”
Endeavor China was established in 2016 as a three way partnership with a bunch of Chinese language traders together with Sequoia Capital China, Tencent and associates of FountainVest Companions. The native outfit represents Chinese language athletes, actors and trend icons; manages main sporting occasions, such because the Shenzhen Open and Beijing Triathlon; consults on trend occasions like Shenzhen Style Week; and negotiates media rights on behalf of sports activities entities such because the Chinese language Tremendous League.
Previous to XG, Huang spent 5 years with Hony Capital, the place he initiated two milestone offers for ByteDance and SMG Photos, and led Hony’s funding within the TMT sector, throughout China and Hollywood. Earlier than Hony, Huang labored at AEA Traders, a New York-based PE agency, and constructed Jefferies & Co.’s China funding banking enterprise as an area founding member. He’s a jury member of the BAFTA China Breakthrough Awards and serves as a visitor lecturer on the London College of Economics and Shanghai Jiao Tong College.
Supply: The Hollywood Reporter by Patrick Brzeski June 29, 2021 5:30pm