After being a full-time content creator for the past decade and being in the front end, I wanted to gain knowledge about what happens behind the scenes in the digital marketing world. I took up the Advanced Certificate in digital marketing and communication course with Upgrad and MICA for the following reasons:
- Will help with my business
I am also an entrepreneur and own a jewellery business called Lilou collection. I launched Lilou in 2021. The Lilou Collection is a contemporary line of gold-plated dainty jewellery that can be worn every day. I believe in putting in a bit of our soul (and good energy) into what I create, embedded in the unique details of the designs. My jewellery line is versatile, stackable, and ready to wear for any time of the day.
To run a business like Lilou, I wanted to learn the ins and outs of marketing and how I can reach my target audience to promote my products.
- Will help me with a career shift
I have always believed it’s important to have a career backup plan. Although I enjoy being an entrepreneur and a content creator, I am also aware that it’s vital to build a career outside this as the job market is very unpredictable.
Additionally, I enjoy working on campaigns as a creator with beauty and fashion brands for my page so I know that I have what it takes to be a digital marketer.
- Knowledge is power
I have always believed it’s important to have a career backup plan. Although I enjoy being an entrepreneur and a content creator, I am also aware that it’s vital to build a career outside this as the market is very unpredictable.
Irrespective of how old you’re or what you do, it’s great to expand your knowledge about a certain topic. I believe in being a student for life as there’s constant information around us that can help us move forward in our careers. Doing this course with Upgrad x M, will help up skill my current career.
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