Many customers on video-streaming website Bilibili are maintaining with guofeng, a development serving to them convey in additional clicks, and money.
On certainly one of China’s largest video-streaming platforms, on-line influencers are bringing new life to the nation’s historical tradition.
Qingyuan, a number one vlogger, proactively posts movies on Bilibili to move viewers to a special period. When she’s not wearing denims and a T-shirt, the vlogger dons conventional Chinese language costumes, together with hanfu and qipao, to shoot movies through which she dances.
Recognized by her on-line alias Qingyuan — the identify of a green-colored chook in Chinese language mythology — she is among the many rising vloggers using the recognition of historical Chinese language type movies, often known as guofeng. The movies are the most recent Bilibili fad to see such influencers compete for views by way of channels devoted to well-liked tendencies, together with trend, dance, music, and make-up, in addition to the animation, comics, and video games tradition, typically abbreviated as ACG.
“Guofeng was once thought-about a distinct segment passion, however now it has step by step grow to be mainstream,” Qingyuan advised Sixth Tone, who declined to reveal her actual identify and age to keep up her enigmatic on-line presence.
In response to Bilibili, although China’s ACG followers account for a big chunk of the platform’s 200 million customers, guofeng followers are slowly catching up. In 2019, there have been an estimated 83 million guofeng lovers on the video platform, greater than 80% of whom have been aged below 24.
Chen Rui, Bilibili’s chairman, mentioned that he began noticing the rising recognition of guofeng movies as early as 2017, once they have been performing considerably higher than different movies.
“A minimum of on Bilibili, I can see that the younger Chinese language era is basically into conventional Chinese language tradition, which is a aid to me,” he mentioned on the time. Proceed to learn the total article right here
– This text initially appeared on Sixth Tone.